A simple social media post by Prime Minister Balendra (Balen) Shah eating DDC cheese has unexpectedly pushed Nepal’s state-owned Dairy Development Corporation (DDC) back into the national spotlight. Posting a photo with DDC cheese , Balen wrote, “Say cheese, DDC ko cheese.” In a follow-up comment, he added, “DDC belongs to the Government of Nepal , bro-sis.” Within 24 hours, the post went viral, drawing more than 463,000 likes, 46,000 comments and over 4,000 shares across X and Facebook. Reactions were mixed. Until just days ago, the government-run dairy institution was more commonly associated with delayed farmer payments , mounting financial losses and questions over management. But a casual Facebook post from the prime minister over the weekend suddenly shifted public attention toward DDC products, domestic industries and consumer trust in state-owned enterprises . Yak cheese is made from the milk of Himalayan yaks , the long-haired cattle found in Nepal’s high mount...
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